Domestic Wine Sales up 6.8% in April
Domestic Wine Sales up 6.8% in April
May 17, 2010 6
California - U.S. off-premise table wine ended a healthy month of growth in April, increasing overall at 6.8% in dollars compared to the same four-week period last year. Sales were up for all price-points of domestic table wines except bargain basement wines under $3 per bottle, as the wine industry continued its slow recovery from the recession.
The data from Symphony IRI Group as of April 18 looked particularly encouraging for many boutique wineries, since the highest price-point of $20 and above saw the fastest growth rate of 28.3%. Sauvignon Blanc, Pinot Noir and Meritage-style reds enjoyed the greatest increases by varietal, according to Symphony IRI scan data from tens of thousands of food and drug stores across the country.
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