Manchester United break £200m sponsorship barrier with wine deal
Manchester United break £200m sponsorship barrier with wine deal
May 17, 2010 6
Manchester United's London-based commercial team have broken the £200m barrier after announcing their latest sponsorship deal.The South American producer and exporter of premium branded wines, Concha y Toro, has been confirmed as their official wine partner.As far as United are concerned, it continues a string of recent high-profile sponsorship announcements following the club's decision to adopt a new commercial strategy under the Glazer family's ownership.
Eyebrows were raised when a satellite marketing operation was launched in London two years ago, but the results have been clear to see.
Comments