The making of a hit wine
The making of a hit wine
Apr 26, 2010 6
Getting a new, foreign wine brand into a Canadian consumer's hands is not easy.Although there are more than 50,000 wineries worldwide, Canadian wine agents typically only care about the five or six best producers within the various price ranges, regions and grape varietals. A winery may make a great product, but if its staff doesn't speak English or can't provide samples on time, few agents will take a chance on it. And agents have to pick carefully, because they typically can't represent competing brands in the same market band.
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