The Bordeaux Wine Council unveil £1m advertising campaign
The Bordeaux Wine Council unveil £1m advertising campaign
Apr 22, 2010 6
The Bordeaux Wine Council (CIVB) has unveiled a advertising campaign that aims to celebrate the natural relationship between Bordeaux wines and food.Developed specifically for the UK market, the £1 million campaign will focus on giving consumers the simple yet compelling reason to buy: Good Food Would Choose Bordeaux.The print and poster launch will primarily targeted at ABC1 35+ adults and will demonstrate the versatility of Bordeaux's wines and highlight the fact that there is a perfect Bordeaux for every type of meal, whether haute cuisine and elaborate, or homemade and simple, also that its wines are produced to complement rather than overpower food.
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