Italy winemakers eye tweet sales with social media
Italy winemakers eye tweet sales with social media
Apr 13, 2010 6
(Reuters) - Italian winemakers, usually wedded to centuries-old traditions, are slowly embracing Twitter, blogging and Facebook to boost sales that have been hit by the global economic crisis.Italy, the world's second-biggest wine producer after France, saw export sales drop 6 percent to 3.5 billion euros in 2009 hit by the crisis and advancing competition from the "New World" wines, according to industry data
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