The Perfect Cocktail: The JOHNNIE WALKER Red Label Oliver Sweeney Brogue

The Perfect Cocktail: The JOHNNIE WALKER Red Label Oliver Sweeney Brogue

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(OS) - What's the recipe for a perfect shoe? Take a shot of whisky, blend with our Cobbler-in-Chief's innovative approach, and filter through our master Italian artisans, before serving al fresco. The result is our JOHNNIE WALKER Oliver Sweeney brogue.

Our Cobbler-in-Chief loves a challenge and when he was approached by JOHNNIE WALKER Red Label, perhaps one of the world's most well-known whisky brands, about working on a one of a kind collaboration, he looked to none other than James Bond for inspiration, who in Goldfinger is supplied with shoes that feature a hidden homing beacon in the heel - and who better than Bond to look to for innovative sartorial ideas?

Starting with our top of the line Oxford wingtip brogue, our JOHNNIE WALKER Oliver Sweeney brogue, was reworked so that the last and crank of the shoe (that's the shape of the base of the last, for the uninitiated) could fit a whisky miniature in the heel without compromising the shoe's sleek lines. Working with our factory in the Italian Marche, the heel was designed and re-engineered bespoke to this model so that it could be attached from the sides, rather than through the middle.

The heel compartment itself is lined with JOHNNIE WALKER red suede to keep the tipple firmly in place, and finished with a transparent top-piece that allows it to be seen from below. The red detailing runs throughout the shoe, in the brogue's detailing, leather outsole, tongue, laces and insole, as well as the Blake stitching on the sole and the custom-embroidered JW to the heel counter.

Each pair is finished with a Sweeney Tattoo of a 'striding man' (the Johnnie Walker emblem) on the heel, completed by our incredible Tattooist-in-Chief, to cement our collaboration with one of the oldest whisky brands in existence. Inside the box you'll find also a pair of JOHNNIE WALKER Red Label miniatures, as well as a bottle of ginger ale and a recipe card so you can rustle up a 'Johnnie & Ginger' cocktail wherever you are.

"The JOHNNIE WALKER Oliver Sweeney Brogue is a project which we've been absolutely passionate about perfecting. Always obsessing over detail and the best construction methods, we take our time to select the right materials and components to give you real quality and distinctive style. We hope you enjoy our amusing take on a style classic."

And we're sure that both 007 (and Johnnie Walker himself) would approve of the results of this cocktail of craft.

Only 130 pairs of our JOHNNIE WALKER Oliver Sweeney brogue have been made. Get yourself a pair now. Please note, this product is available to persons 18+ ONLY.



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