TOP 10 MOST POWERFUL WINE BRANDS

(TDB) - Every year nearly 10,000 drinks brands are analysed by Drinks Power Brands to produce a comprehensive overview of the most powerful spirits and wine brands in the world.

Every year Drinks Power Brands analyse nearly 10,000 brands in the spirits and wine sector to compile a list of the most 100 powerful spirits and wine brands in the world.

Each brand is given a score by which its power, and the brand’s ability to generate value for its owner, is calculated by factors including its share of the market, growth, brand awareness, relevance and heritage. A panel of leading experts then rank each brand out of 10 on each factor to calculate an average score for each brand.

The list, based on the Drinks Power Brands 2013 report, was dominated by US and Australian producers with just one top 10 brand based outside of these regions.

The 2014 updated report is expected to be published in May.

10. Blossom Hill, US

Despite its overall score dropping by 9% Blossom Hill retained a top 10 position in the Power brands 2013 report.

Based in California Blossom Hill was founded in 1992 by Carol Thorup with the aim of creating wines “for the people, not the critics.”

Overall rank: 69

Owner: Diageo

9. Jacob’s Creek, Australia

Jacob’s Creek’s power score dropped by 4% but still managed to hang onto a top 10 position at 9th place. Jacob’s Creek, made at the Orlando Wines winery in South Australia’s Barossa Valley is owned by Pernod Ricard. Its first ever bottle of Jacob’s Creek was released in 1976 and continues to be the winery’s leading brand.

Overall rank: 65

Owner: Pernod Ricard