How to gain new customers through wine marketing

(WineDirect) - Email is a tried and true component of wine marketing, and it's still a highly effective tool for increasing online wine sales. Compared to other promotional channels, email is relatively inexpensive, it drives website traffic and influences purchasing decisions, giving it a high return on investment. While it's a valuable vehicle for interacting with your existing client base, email can also be used to acquire new customers, according to Practical Ecommerce.

The first step of turning interested prospects into customers is getting them to subscribe to you email list. However, you need to have realistic expectations about the financial and time commitment required to make this transition, the article said. Acquiring new clients costs more than you will make from their first order, but email can help you increase customer lifetime value. Here are some considerations to keep in mind for using email as an acquisition channel:

People who haven't bought from you yet interact with emails differently than current clients: Your first email to a new subscriber likely won't result in a sale. Current customers may get an offer via email and immediately start shopping, but new subscribers are more likely to browse and make comparisons before buying.

Always be consistent: Developing the most effective email strategy may take some work and careful study over time. You may want to consider the elements of your messages that drive the most conversions and utilize these in new campaigns. Avoid experimentation when you find what works in customer acquisition.

It won't happen overnight: The results of acquisition campaigns won't be immediate. Potential shoppers are more likely to abandon their shopping carts and return to the site at a later date. Testing and making changes can help you create more effective emails that drive results.