American buyers: keep prices down
American buyers: keep prices down
Mar 29, 2010 6
The message from American buyers at the beginning of en primeur week is clear: this might be a great vintage, but keep prices competitive.
Buyers for California-based importer JJ Buckley were enthusiastic about the wines but were focusing on the lower price-brackets.
'The action is going to be at the €15 to €20 level,' said CEO Shaun Bishop. 'There is a lot of competition in the €50 to €100-level wines and we have already seen high-end Napa and Italian wines come down by 30%.'
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