Wine In A Can Company Wants Millennials To Think Outside The Box

(HuffPost) - A new company selling wine in a can is counting on millennials to keep their product from falling into the same graveyard as Zima and Miller Clear Beer.

It's called Friends Fun Wine in a Can. The wine is made from "premium French grapes" in southern France, the manufacturer says, but it considers the beverage a "wine drink" or a "wine product" since it has less than half the alcohol content of a normal glass of wine.

Each serving also has half the calories of a regular glass. The wine drink comes in a 8.4-oz. slim can -- the same size as a Red Bull -- that includes two servings, and will be sold for less than $3 per can or less than $6 for a two-pack.

Friends Beverage Group CEO Joe Peleg, originally from Israel and a 1980s graduate of Cornell University, launched the product earlier in 2013. Peleg said in a recent visit to The Huffington Post headquarters that his goal is to make wine more accessible and common for Americans to have with their lunch or dinner.

"We want this to be something light ... something that you enjoy with friends," Peleg said.

HuffPost editors tried Original Red Sangria, Original White Sangria, Rosé Moscato, White Moscato, Strawberry Moscato and Peach Moscato flavors, all 6 percent alcohol by volume. The company also makes Cabernet Merlot, French Melon Wine and Chardonnay Sauvignon flavors, which are 12 percent alcohol by volume.

Reactions from HuffPost editors and writers were mixed. Two staffers who cover food said they were not impressed. "It's like adult Capri Sun," one said. Others with less expertise soured on the Peach and Strawberry versions -- one said it was like "sugar water" -- but thought the White Moscato and Sangria were fine.