Erotic Author Moves in On Wine

(Wine-Searcher) - First came the novel, then casting for the upcoming film. Now the "Fifty Shades of Grey" marketing roller coaster has been extended to include wine, being sold with the tag line "You. Are. Mine." 

Initially, author E.L. James has launched two wines, Red Satin and White Silk. They have been "personally blended by E.L. James, along with winemakers in California's premium North Coast appellation," a press statement said.

The company responsible for producing the wines is the Mendocino Wine Co., which also makes a number of celebrity wines, including the Pink Floyd, Rolling Stones and Grateful Dead ranges.

"Wine plays an important role in 'Fifty Shades of Grey,' adding to the sensuality that pervades a number of scenes," said James. "I've always had a penchant for good wine, so combining two of my passions to blend Red Satin and White Silk was a natural extension of the series."

More than 90 million copies of books from the Fifty Shades trilogy have reputedly been sold worldwide, in 52 different languages. In other words, there is a ready market for the wines.

The 2009 Red Satin is described by its makers as a "decadent" blend of petite sirah and syrah, aged in French oak, with flavors of "black cherry, cocoa powder, creamy caramel and vanilla, leather and clove spice." 

The 2012 White Silk is less conventional. While you might expect a splash of pinot gris in keeping with the grey theme, the blend is an uncommon combination of gewürztraminer and sauvignon blanc. Rarely blended together, these unusual bedfellows produce "a delicately playful experience," with floral aromatics of lychee and honey, tempered by crisp grapefruit, mineral and lush pear, the brand's marketing team claims.