A GUIDE TO CELEBRATING GRENACHE DAY

(TheDrinksBusiness) - Today is International Grenache Day, which is designed to raise the recognition for what is widely believed to be an underrated grape variety.

Set up by the Grenache Association the goal of today is to increase awareness of this widely-planted grape, which, it says, is the “most adaptable food-pairing wine in the world.”

Grenache Association executive director Marlene Angelloz said: “Grenache is planted all around the world. Each time you enjoy a glass of Cotes-du-Rhone, Chateauneuf-du-Pape, most rosés, Garnacha, or Cannonau you become an honourary member of the International Grenachistas – fans of Grenache.”

The day is being marked with events all over the world from London to San Francisco and from Paris to South Australia. As well as drinking a glass of Grenache the Association wants people to “wear colourful clothing or join pin the conversation on Twitter, #GrenacheDay.”

Grenache Association co-founder Nicole Rolet, producer of Chene Bleu wines, added: “Enthusiasm for the great grape spread further around the world in 2013, as witnessed by the intense interest from Chinese participants at the world’s first masterclass on Grenache at Vinisud in Shanghai.

“The Association is keen to showcase the best practices and most interesting manifestations of this incredibly versatile grape.”