CHINA’S SUPER RICH REVEAL THEIR FAVOURITE DRINKS

(TheDrinksBusiness) - An annual survey of consumption habits among China’s millionaires has revealed the country’s preferred drinks brands for collecting and gifting.

According to the Hurun Report 2013 Wealth Report, which was released in London this week, China’s super rich enjoy collecting watches, art and red wine, holidaying in France, driving Maseratis, gifting Château Lafite and drinking Rémy Martin’s Louis XIII Cognac.

In particular, of the 551 millionaires surveyed in the report, “the most commonly collected alcohol is red wine”, with the drink coming in third place behind watches and Chinese classical art when China’s richest citizens were asked what they most liked to amass.

Furthermore, a record proportion of wealthy Chinese admitted to collecting red wines this year, with 29% saying that they liked to amass wine in 2013, up from 23% in 2012 and 17% in 2011.

In contrast, the proportion collecting watches and cars is falling.

Meanwhile, when it comes to present-giving, Château Lafite Rothschild is the only vinous label in the top 15 “male millionaires’ preferred brands for gifting” – the first growth is listed in tenth place, ahead of Armani, but behind Burberry, with Louis Vuitton in top spot.