Canada: Just-add-water’ beer set for launch

(TheDrinksBusiness) - A Canadian brewer is preparing to launch a beer concentrate, that will become a normal ale when you add water and carbonate.

Pat’s Backcountry Beverages is planning to launch the beer concentrate in the US and Canada in September and is hopeful that the UK and Europe will follow soon.

Pat’s has created a “nearly waterless beer concentrate that contains all the great flavour, alcohol, and aroma of a premium quality micro brew.”

The company is quick to point out this is not just a dehydrated beer.

Pat’s website says: “Unlike other concentrate processes, this is not just about making the beer and then ‘removing’ the water afterwards (which is extremely energy inefficient). Instead, our process (patent pending) allows us to start with almost no water, and carefully control the environment of the fermentation.

“The result, a concentrated beer with all the same great taste you’re used to in a premium micro brew. All you do is add water, carbonate, and enjoy.”

The company currently sells a carbonator on its website, which can be used in creating the beer.

The beer concentrate is made using “hybrid brewing technology”, which creates a highly concentrated beer with a percentage similar to that of vodka or whisky.