U.S. Drinkers Divide Between Beer and Wine as Favorite

(Gallup) - Americans who drink alcohol are about equally likely to say they drink beer (36%) or wine (35%) most often. Another 23% say liquor is their beverage of choice. That continues the trend in which beer has declined as the preferred beverage of U.S. drinkers, shrinking its advantage over wine from 20 percentage points in 1992 to one point today.

The results are based on Gallup's annual Consumption Habits poll, conducted July 10-14. The poll finds 60% of Americans saying they drink alcohol at least occasionally, in line with the historical average of 63% since 1939.

Young adult drinkers' alcoholic beverage preferences have changed dramatically over the past two decades. In the early 1990s, 71% of adults under age 30 said they drank beer most often; now it is 41% among that age group. There has been a much smaller decline in the percentage of 30- to 49-year-olds who say they drink beer the most, from 48% to 43%, with essentially no change in older drinkers' beer preference.

Younger adults' preferences have shifted toward both liquor and wine, but more so toward liquor, over the past two decades. Those between the ages of 30 and 49 have moved exclusively toward liquor. Older Americans now increasingly say they drink wine most and are less likely to say they drink liquor most.