Gucci to sell off $18m Cognac collection

(TheDrinksBusiness) - Fashion scion turned Cognac producer Giorgio Gucci is selling off 5,700 bottles of his own Cognac brand, whose combined value is estimated at around $18 million.

Due to be sold privately as a single lot through US firm Americas Executive Beverage Consultancy, the Giorgio G Cognac collection comprises three different expressions.

At 3,900 bottles, the majority is represented by the Limited Edition XO, a blend drawn from more than 70 grand cru and premier cru sites with these components aged for between 20 and 30 years. Each bottle is decorated with 22 carat gold.

A further 900 bottles come from the brand’s Premier Grand Cru expression, which has been made entirely from Grande Champagne sites, then aged for between 30 and 50 years. This is presented in bottles featuring a “twisted” design.

The final 900 bottles are a Special Limited Edition: a blend of 30-50 year old Cognac drawn from three different regions, of which 50% is Grande Champagne and a further 30% Petite Champagne. Each bottle is presented in a silk-lined cherry wood box.