US: World's First Animated Label Wine Release

(WSJ) - Adorned with the world's first animated label, Terravant Wine Company announces the release of Spin the Bottle wines. Spin the Bottle is a pioneering wine brand that uses a patented lenticular technology to bring its exciting label to life. In its inaugural vintage Spin the Bottle will release a 2011 California Chardonnay, 2010 California Cabernet Sauvignon and a 2010 California Red Blend sourced primarily from the Santa Barbara region. These are full-bodied serious wines for people who celebrate life, are old enough to know better and young enough to still enjoy it.

"I am incredibly excited to see these wines heading out into the market, " say's Senior Vice President of Marketing and Sales, Eric Guerra. "It has been an exciting project from the beginning and the response from the trade has been overwhelmingly positive. The innovative label design immediately grabs their attention and the quality of the wine, seals the deal. It is a winning combination!"

The wine is made at Terravant by up-and-coming winemaking team Anna Clifford, Travis Proctor and Roxie Ward. Anna is a graduate of UC Davis and spent the first the years of her career in various wineries of Napa Valley and Sonoma County, including stints as Assistant Winemaker at Atlas Peak and Buena Vista. Travis's previous experience includes Tandem Winery in Sebastopol and Mazzocco Winery in Healdsburg. Roxie has held previous positions at Sonoma County based Martini & Prati, Vinovation and Mumm Napa. "These are our first nationally distributed wines," say's Anna. " It's exciting to see the fruition of our work come out in these lovely, fruit-forward wines."