World's biggest wine brand created in southern France
World's biggest wine brand created in southern France
Feb 28, 2010 6
(AFP) – In the sun-drenched south of France, the world's largest vineyard has launched a new, simplified brand called "Pays d'Oc", creating the number one French wine export to compete against New World brands.
Languedoc-Roussillon covers 35 percent (or 260,200 hectares) of all French vineyards, making it the biggest producer worldwide.
As of the 2009 vintage, soon to hit store shelves, one-third of that production or 760 million bottles of wine will be sold by vintage and grape variety under the Pays d'Oc brand.
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