Vibrant Rioja Campaign Launches Integrated Trade Program
Vibrant Rioja Campaign Launches Integrated Trade Program
Feb 25, 2010 6
/PRNewswire/ -- In a move that signifies a growing commitment to the U.S. marketplace, the Vibrant Rioja marketing campaign announced today the launch of a multi-million dollar trade program to support national sales at all levels.
"Twenty years ago, less than twenty bodegas imported Rioja wines to the U.S.," said Ana Fabiano, Trade Director of the Vibrant Rioja campaign. "But today, Rioja is one of the most identifiable brands of Spain, with more than 100 distribution channels nationwide. We're as synonymous with the country as flamenco dancing and bullfighting." Fabiano continues, "As a category, Rioja delivers unparalleled quality the trade and consumer can trust.
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