Wine shoppers will spend €14 more on a bottle online, hears Vinexpo

(Harpers) - Online wine buyers will spend €14 more on a bottle of wine than traditional high street shoppers, according to research revealed at today's Vinexpo exhibition in Bordeaux.

 Not only do so-called "cyberbuyers of wine" spend more on themselves they will also spend €9 more when buying wine for guests or friends.

 The research was revealed as part of a conference The Future of Online Wine Sales held this morning at Vinexpo.

 Xavier Court, co-founder of vente-privee.com, went on to show that 75% of online wine consumers are likely to drink wine at last once or twice a week, compared with 46% of traditional consumers. With red wine being a favourite with 62% of online shoppers vs 53% of traditional buyers.

 The study surveyed online shoppers across vente-privee.com's network of sites in France, Germany, Italy, Spain and Belgium. Vente-priveee.com is looking to open a UK site shortly.

 Its Vinexpo research was carried out by Survey Lab, the study and trends laboratory of vente-privee.com, in partnership with the institute of independent studies ExactEtudes.