Parker moves into branded wine cases

(TheDrinksBusiness) - Bordeaux négociant Bordeaux Wine Selection is to release limited edition cases of 100-point claret from the 2009 vintage signed by US wine critic Robert Parker.

Named “100/100”, Wine Searcher reports that the “Robert Parker selection” will include a bottle of Clos Fourtet from St Emilion, Smith Haut Lafitte from Graves, Leoville Poyferré from St Julien, Cos d’Estournel from St Estèphe and Pape Clément Blanc from Graves.

According to French regional newspaper Sud Ouest, Bernard Pujol, head of Bordeaux Wine Selection, will debut the quintet, housed in a specially designed wooden case, at Vinexpo in Bordeaux later this month.

Inscriptions on top of and inside the cases will read: “100 points”, “Bordeaux 2009” and “Robert Parker selection”, with each bottle bearing the critic’s signature.

Cases include a USB stick featuring a video of Parker explaning how he arrived at each perfect 100-point score.

Buyers will also receive a one-year subscription to The Wine Advocate.

Six hundred of the cases are due to go on sale next month with an RRP in France of around €2,000.

“In 2009, Robert Parker gave 18 Bordeaux properties a perfect 100-point score. Why not produce a special case of the best of the best?” Pujol told Sud Ouest.