US: Flavoured spirits drive growth as category outpaces beer, wine - study
US: Flavoured spirits drive growth as category outpaces beer, wine - study
May 17, 2013 6(Just-Drinks) - A list of the fastest-growing spirits brands in the US last year highlights consumers' appetite for flavours and the diverse trends driving the industry, according to a new report.
Among the top ten biggest climbers are five vodkas varying in price, two whiskey-based liqueurs, a cream rum liqueur, a spiced rum entry and a premium-priced blue agave Tequila, Technomic's 2013 Spirits Trends in Adult Beverage (TAB) report revealed yesterday (16 May).
Agave Loco Brands' Rumchata liqueur was the fastest-growing brand in 2012, with volumes up 470.3% to 365,000 nine-litre cases. The full list can be viewed here.
Meanwhile, overall US sales of spirits in 2012 outpaced both wine and beer, with vodka accounting for a third of all category volumes. Total spirit volumes rose by 3.2% to a record 205m nine-litre cases last year, the report showed. "Spirits was actually the fastest-growing segment of adult beverage in 2012 ... we anticipate that trend continuing in 2013," said Eric Schmidt, director of research at Technomic.
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