Top Australian wineries in tourism boost
Top Australian wineries in tourism boost
May 7, 2013 6(Decanter) - Leading wineries are joining forces with Tourism Australia in an effort to raise the profile of the country as one of the world’s leading wine tourism destinations.
The Ultimate Winery Experiences of Australia consortium will offer visitors a choice of barrel, private and structured tastings, food and wine matching, wine education and gastronomy.
Early participants include Jacob’s Creek and Seppeltsfield in the Barossa Valley; Leeuwin Estate and Xanadu in Margaret River; De Bortoli, TarraWarra (pictured)and Yering Station in the Yarra Valley; Wyndham Estate in the Hunter Valley; Montalto on the Mornington Peninsula; and Moorilla Estate and Josef Chromy in Tasmania.
The initiative will be extended to other vineyards in later phases, and follows the signing of a three-year marketing agreement between Tourism Australia and Wine Australia in December last year.
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