China, mass retail and Web to drive global wine sales
China, mass retail and Web to drive global wine sales
Apr 26, 2013 6(Reuters) - Mass retailers and the Internet will increasingly dominate the $164 billion (106 billion pounds) global wine market at the expense of bars and restaurants, industry experts said on Thursday.A report commissioned by VINEXPO, an international wine and spirits trade fair, also highlighted the dramatic rise of China as a consumer of wines - mostly its own. It topped all other countries in volume and value between 2007 and 2011.
"China is the champion," VINEXPO Chief Executive Robert Beynat said.The report, "Distribution in the World and Expected Changes by 2020", showed that in the 18 countries that drink three-quarters of the world's wine, the key trends are rising mass sales and a decline at corner shops, bars and restaurants.
"We will probably see corner stores disappear eventually," Beynat told reporters, adding that they were in decline everywhere except China.
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