US: Barefoot Wine’s ‘Get Rich Slow’ Scheme
US: Barefoot Wine’s ‘Get Rich Slow’ Scheme
Apr 23, 2013 6(FoxBusiness) - Who says you need cash or expertise to start a business? Bonnie Harvey and Michael Houlihan said they lacked those two things, but have managed to create one of the country’s fastest-growing wine brands.
The co-founders of Barefoot Wine started the business in their laundry room in 1985 after moving to Sonoma County, not for the wine, but because they loved the location. Both partners worked within the wine industry, and while helping out a client, who was owed for crops of grapes that hadn’t been paid in years, they got the idea to start their business.
They worked with winemakers and also supermarkets on the distribution aspect of the business, and then decided to venture out on their own.
“We didn’t have a wine background, education or history,” Harvey said. “I didn’t drink wine often because I was intimidated and didn’t speak French.”
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