US: Skinnygirl cashes in on thirst for Moscato
US: Skinnygirl cashes in on thirst for Moscato
Apr 22, 2013 6(TheDrinksBusiness) - Skinnygirl, the low-calorie wine and pre-mix cocktail brand founded by US reality TV star Bethenny Frankel, has added a Moscato to its line-up.
The brand, bought by spirits giant Beam Inc for $US8.1m in 2011, has added the low alcohol sweet wine to its range in a bid to capitalise on the growing thirst for the variety in the US.
According to Beam, the lightly sparkling Moscato boasts notes of “pear, peach and mango,” along with aromas of “tropical fruit and honey.
”The wines in the Skinnygirl range have only 100 calories per 5oz glass compared to an average of 123 calories found in non-diet wines.Skinnygirl Moscato 2012 flags up its 100 calorie per 5oz status on the front label.Along with the Moscato, three new cocktails have been added to Skinnygirl premix range: a mojito, grapefruit margarita and a white cherry vodka, priced at $14.99 per bottle for the mojito and margarita and $21.99 for the vodka, which, according to its makers, boasts less than 77 calories per serving.
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