Asia set to be largest spirit market by 2018
Asia set to be largest spirit market by 2018
Apr 18, 2013 6(TheGrocer) - Sales of beer, wines and spirits will continue to slide in Western Europe, as growth in Asia continues, a report has claimed.
Beverage researcher Canadean said that by 2018, 40% of the world’s beer and 80% of spirit consumption would come from Asia, driven by China and India.
Kevin Baker, alcohol account director at Canadean, said increasing globalisation was leading to an “equalisation of consumption”.
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