ITALY: Wine consumption hits record low, exports up - figures
ITALY: Wine consumption hits record low, exports up - figures
Apr 8, 2013 6(Just-Drinks) - Wine consumption in Italy fell to a record low last year, but exports are at an all-time high, new figures show. Levels in the country last year dropped by 2% year-on-year in 2012, meaning wine consumption in the last decade has dived by 22%, farmer's group Coldiretti said on Saturday (6 April). The figures mark the lowest level since unification in the 19th Century.
The Italian population consumed 22.6m hectolitres of wine last year, the figures revealed. This compares to 29m hectolitres drunk in the US in 2012, and 30.3m hectolitres in France.
An online survery, conducted by Coldiretti, found that 32% of Italy's population only drink wine on “special occasions”, while 18% have one or two glasses a week. And 6% of respondents said they never drink wine.
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