Amazon Eager to Build Wine Market

Amazon is committed to wine for a “long, long time,” says Peter Faricy, the executive in charge of the firm’s marketplace, who adds the web retailer is enjoying success with its latest foray into the wine business. Opening the second day of last week’s WiVi conference, Faricy said Amazon is now working with “hundreds” of wineries to sell their wine. During a question-and-answer session with Wine Business Monthly editor Cyril Penn, Faricy described Amazon’s wine trade in only general terms, saying he could not disclose any specifics such as sales figures or the exact number of wineries who are working with the web retailer. Faricy did say that since Amazon launched its wine segment in November with more than 200 wineries, it has averaged about 20 to 25 new wineries a week. “We’ve been super pleased with the reception so far,” he said.

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Copyright © Wines & VinesAmazon is committed to wine for a “long, long time,” says Peter Faricy, the executive in charge of the firm’s marketplace, who adds the web retailer is enjoying success with its latest foray into the wine business. Opening the second day of last week’s WiVi conference, Faricy said Amazon is now working with “hundreds” of wineries to sell their wine. During a question-and-answer session with Wine Business Monthly editor Cyril Penn, Faricy described Amazon’s wine trade in only general terms, saying he could not disclose any specifics such as sales figures or the exact number of wineries who are working with the web retailer. Faricy did say that since Amazon launched its wine segment in November with more than 200 wineries, it has averaged about 20 to 25 new wineries a week. “We’ve been super pleased with the reception so far,” he

Amazon is committed to wine for a “long, long time,” says Peter Faricy, the executive in charge of the firm’s marketplace, who adds the web retailer is enjoying success with its latest foray into the wine business. Opening the second day of last week’s WiVi conference, Faricy said Amazon is now working with “hundreds” of wineries to sell their wine. During a question-and-answer session with Wine Business Monthly editor Cyril Penn, Faricy described Amazon’s wine trade in only general terms, saying he could not disclose any specifics such as sales figures or the exact number of wineries who are working with the web retailer.

Read more at: http://www.winesandvines.com/template.cfm?section=news&content=113678
Copyright © Wines & Vines

Amazon is committed to wine for a “long, long time,” says Peter Faricy, the executive in charge of the firm’s marketplace, who adds the web retailer is enjoying success with its latest foray into the wine business. Opening the second day of last week’s WiVi conference, Faricy said Amazon is now working with “hundreds” of wineries to sell their wine. During a question-and-answer session with Wine Business Monthly editor Cyril Penn, Faricy described Amazon’s wine trade in only general terms, saying he could not disclose any specifics such as sales figures or the exact number of wineries who are working with the web retailer.

Read more at: http://www.winesandvines.com/template.cfm?section=news&content=113678
Copyright © Wines & Vines