US: Eye-Catching Names Lead Top 20 New Wine Brands
US: Eye-Catching Names Lead Top 20 New Wine Brands
Mar 15, 2013 6
(Wines&Vines) - Fresh brands with provocative names like Skinnygirl, Ooh La La and Stark Raving made the Top 20 New Table Wine Brands of 2012, as selected by the Symphony IRI Group (SIG). At least half a dozen appeared to be targeting female consumers, while only one new “critter” brand—Curious Beasts—made the top 20 this year. The Top 20 New Table Wine Brands are featured as one aspect of Wines & Vines' March 15 update of Wine Industry Metrics at winesandvines.com. The fastest selling new brands and the Top 30 Momentum Brands of 2012 come from SIG, based on off-premise sales at food, drug and liquor stores across the United States.
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