Gangnam Style Wine Videos: What Winemakers Do During Off-Season

(Forbes) - Winemaking isn’t all barrels and grapes, even winemakers know it’s smart to take a break from the stress of harvest, bad weather, critical reviews and other myriad wine industry issues. John Jordan, owner of Jordan Winery in Sonoma County, and his team spend their scant spare time shooting video spoofs on wine reviews (and the occasional Gangnam Style winemaking parody). Following the cues of Real Actors Read Yelp Reviews series, Jordan’s team assembled a cast of winemakers to wax poetic while reading Wine Spectator reviews to the camera. The Jordan Winery blog (where the videos are posted) received the 2012 Best Winery Blog and the current videos were produced as entries for the Wine Spectator’s annual video contest (if you’re wondering, they didn’t win). Personally, I think they should have. The world, especially the wine world, can be such a serious place. These people know how to have fun; who wouldn’t want to drink wine with them? Lisa Mattson, Communications Director for Jordan is careful to note that the “contest submissions are not intended to poke fun at the original authors; they are meant to be an entertaining tribute to the passion and detail noted wine critics put into their prose.”

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