California Wine Crosses 200M Cases In U.S., But Retailers, Suppliers Remain Cautious On Pricing
California Wine Crosses 200M Cases In U.S., But Retailers, Suppliers Remain Cautious On Pricing
Mar 8, 2013 6
(ShankenNewsDaily) - California table wine continued its long-term upswing in the U.S. market in 2012, rising 3% to an estimated 204 million nine-liter cases, according to Impact Databank. Since 2002, consumption of California table wine in the U.S. has increased by more than a third.
While pricing pressure continues to be a key factor at all levels of the market, wines above $20 continue to surge, driving much of the category’s progress.
“The California wine business saw very strong growth in 2012,” says Roger Nabedian, senior vice president and general manager at E&J Gallo Winery. “The premium business in particular has been driving sales.”
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