US: Wineries pour efforts into targeting younger drinkers
US: Wineries pour efforts into targeting younger drinkers
Mar 1, 2013 6
(LATimes) - Increasingly, Chardonnays, Pinots and Cabernets are sharing shelf space at your local store with some unusual names — such as Bodacious Brunette red and Buxum Blonde and Angel Food whites.
Veteran wine collectors might turn up their well-trained noses. But the wineries promoting such brands aren't targeting those buyers.
With many of their best customers nearing retirement age and starting to cut back, American vintners are going after younger consumers in a bid to keep their $33-billion industry growing.
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