Treasury Wine Readies China Gifts Modeled on $168,000 Ampul
Treasury Wine Readies China Gifts Modeled on $168,000 Ampul
Mar 1, 2013 6
(Bloomberg) - Treasury Wine Estates Ltd. (TWE), Australia’s largest winemaker, plans to boost Chinese gift sales with trophy products similar to its $168,000 bottle of 2004 Penfolds Cabernet Sauvignon released last year.
The Cabernet, contained in a glass ampul mounted inside a wooden cabinet, is “the sort of gifting that we really want to go out there” in Asia, David Dearie, chief executive officer, said in an interview yesterday. Treasury rose to a record today in Sydney trading.
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