Gallo launches 5.5% low alcohol white
Gallo launches 5.5% low alcohol white
Feb 28, 2013 6
(TheDrinksBusiness) - Californian wine giant Gallo has responded to the recent trend in the UK for lower alcohol wines with a 5.5% abv “Summer White” and a 9% abv Barefoot Pink Moscato.
A blend of Chenin Blanc, Colombard, Moscato and Riesling, Summer White is a sister wine to Gallo Summer Red, which launched in the UK in 2011.
Described by its makers as having a “lighter” and “fresher” style due to its lower alcohol content, the wine is said to boast notes of “ripe apple, pear and citrus”, along with “subtle floral notes.”
“The lower alcohol trend we’re witnessing is like the rosé phenomenon a decade ago.
“It offers a new entry point into wine through its accessible style,” Gallo’s general manager Bill Roberts told the drinks business, adding, “We’re reacting to the market with this launch.”
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