AUS: Project aims to boost outlook for winemakers
AUS: Project aims to boost outlook for winemakers
Feb 25, 2013 6
(SMH) - The Australian government's leading wine industry marketing authority will conduct a major new research project into the British online wine market with the aim of helping local winemakers grab a greater slice of the growing web retail channel as the high Australian dollar and cheap wine from South America and southern Europe eats into sales.
Wine Australia said Tuesday morning the project would look at the online market from both a retailer and consumer perspective, and would aim to identify new opportunities for Australian wine producers to grow their business within this key sales channel.
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