China’s largest local brand goes global
China’s largest local brand goes global
Feb 22, 2013 6
(TheDrinksBusiness) - COFCO is planning to sell globally-sourced wine under its local wine brand Great Wall, as well as add to the group’s international investments with an Australian winery.
Speaking to the drinks business earlier this month, senior manager for COFCO Wines & Spirits, Shu Yu, said that the state-owned conglomerate is planning to release a range of imported wines under the Great Wall label – China’s largest local brand with sales of 10 million cases annually.
“We will announce that Great Wall is not only China, and we will make a French Great Wall, a Chilean Great Wall and an Australian Great Wall,” he said
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