Trends in Wine: Out-Innovated By Beer, Under-Indexing With Hispanics
Trends in Wine: Out-Innovated By Beer, Under-Indexing With Hispanics
Feb 18, 2013 6
(Adage) - Lately the category has been out-innovated by brewers, who have flooded the market with new beer flavors, brands and line extensions, fueling a resurgence that's coming at the expense of wine.
Wine volume sales grew 1.5% in 2012, slowing from a 4% increase in 2011, according to Nielsen. By contrast, beer and other malt beverages grew 2%, reversing a 0.8% slide in 2011. Liquor also jumped 2%.
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