MOTÖRHEAD RELEASES BAG-IN-BOX SHIRAZ
MOTÖRHEAD RELEASES BAG-IN-BOX SHIRAZ
Feb 4, 2013 6
(TheDrinksBusiness) - British heavy metal group Motörhead has released a bag-in-box Shiraz modelled to look like a guitar amplifier.
Motörhead Sacrifice Shiraz, the first bag-in-box wine to be produced by a band, has been designed specifically to appeal to the BIB-friendly Swedish market.
“Around 60% of the wine consumed in Sweden is from bag-in-box, which makes Sweden the world’s largest consumer of boxed wine.
“Naturally, we want to provide Swedish rock fans the same range of packaging choice,” said Yvonne Wener, head of the wine’s distributor, Brands For Fans.
Like the bottled version, Motörhead Sacrifice Shiraz comes from South Eastern Australia, and, according to its makers, is “full bodied” and “spicy” with “aromas of blackberry and black currant.”
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