Supply shortages demand structural change
Supply shortages demand structural change
Jan 30, 2013 6
(TheDrinksBusiness) - A new report has called on the global drinks industry to adapt its raw material sourcing strategies in order to survive an impending global supply shortage.
grapesWhile drawing attention to a number of supply pressures for the beer and spirit sectors, the latest Rabobank Global Beverage Outlook report highlighted the particular adjustment needed for the wine industry as years of oversupply come to an end.
With increased consumption in emerging wine markets outweighing declines in traditional markets, as well as a small European harvest in 2012, the report noted: “global inventories now appear to be at their lowest point in many years.”
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