NZ gov't, wine industry jointly target China with training program
NZ gov't, wine industry jointly target China with training program
Jan 28, 2013 6
(Xinhua) - The New Zealand government's trade agency and the country's wine industry body have begun a wine certification program for Chinese experts as part of a bid to boost sales in China over the next three to five years.
A joint initiative by New Zealand Trade and Enterprise (NZTE) and New Zealand Winegrowers (NZW), the program has been tailored for Chinese wine professionals to increase their knowledge and enthusiasm for New Zealand wine.
The first group of eight Chinese experts had just completed the course with a 90-minute exam after a three-day intensive course in New Zealand's Hawke's Bay region, prior to attending Pinot Noir NZ 2013 in Wellington from Monday to Thursday, NZTE announced Monday.
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