Price hiked for 'Two-Buck Chuck'
Price hiked for 'Two-Buck Chuck'
Jan 23, 2013 6
(PressDemocrat) - It's the end of an era for "Two-Buck Chuck," the wine that earned a nickname and notoriety for its surprisingly low price.
For the past decade, shoppers at Trader Joe's stores in California have paid just $1.99 for a bottle of Charles Shaw shiraz or cabernet sauvignon. But the new price, $2.49, takes a little longer to roll off the tongue.
So what will the shoppers, who came up with the moniker "Two-Buck Chuck," call it now?
Comments