Carlsberg signs Premier League beer deal
Carlsberg signs Premier League beer deal
Jan 18, 2013 6
(TheDrinksBusiness) - Carlsberg has signed a three-year deal to become the “Official Beer Partner” of the Barclays Premier League. The new deal will run for three seasons from 2013/14 until the end of the 2015/16 season.
CarlsbergThe Premier League has been without an official beer partner since a deal with Budweiser ended in 2010.
The partnership will see the Carlsberg brand used at official events as well as on match days and in hospitality.
Tom Moradpour, vice president of the Carlsberg Brand, said: “At a time when we are fully committed to growing the Carlsberg brand, it is fantastic to be associated with such an iconic football property as the Premier League.
“The Carlsberg brand has a long association with football and we are delighted that this partnership with the Premier League provides us with another platform with which to connect with consumers and football fans around the world and drive greater engagement with the Carlsberg brand.
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