Rapper sues Diageo US
Rapper sues Diageo US
Jan 15, 2013 6
(TheDrinksBusiness) - Rapper Pharrell Williams is suing Diageo North America for US$5 million after it apparently discontinued the distribution of his liqueur, Qream.
8-Pharrell-WilliamsThe law suit, drafted last week, claims that in July last year Diageo suddenly informed the hip hop star that it would shut down the Qream business, without warning, after two years of building the brand.
According to AllHipHop News, the lawsuit stated: “Pharrell Williams turned away other concrete opportunities to collaborate with other alcoholic beverage distributors on a partnership, in favour of proceeding with Diageo.”
Furthermore, Williams has also claimed that Diageo marketed the drink in the wrong way, as a “club drink” rather than the “high-end, leisure-class” drink targeted at women that he imagined.
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