Fear of wine fakes is biggest barrrier to sales in China
Fear of wine fakes is biggest barrrier to sales in China
Jan 10, 2013 6
(DrinksInt) - Consumers’ fear of fakes is the biggest obstacle to imported wine sales in the Chinese off-trade, according to Wine Intelligence.
The global research company surveyed 1,000 drinkers of imported wine in China and found 44% of respondents were put off by the prospect of fakes among higher-end wines.
The sample, taken from the affluent imported wine drinking community aged 18-49, which Wine Intelligence estimates to be around 19 million consumers, also registered concerns about “what the wine would taste like” (38%) and a “lack of good information on the back label” (34%).
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