Vintners Are Wooing Millennials With Boxed Wine [THE BRIEF]
Vintners Are Wooing Millennials With Boxed Wine [THE BRIEF]
Dec 26, 2012 6
(BusinessInsider) - Good morning, AdLand. Here's what you need to know today:
In an effort to woo millennials, vintners are starting to sell more wine out of boxes rather than bottles. According to the NY Times, those "between 21 and 34, are the target because they have grown up drinking from plastic and are less wedded to traditional wine rituals." And half of them drink one at least once a week. The boxed packaging is more "convenient" to make and more eco-friendly. Besides, more soups and baby foods are being sold in pouches, so wine was the next step.
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