In-country representation key to wine success in Asia
In-country representation key to wine success in Asia
Dec 12, 2012 6
(DrinksInt) - Attracting younger wine drinkers and in-country representation is key to success in Asia, says research commissioned by Messe Düsseldorf, the company behind ProWein.
In a study named Asia – Opportunities in China and Beyond, carried out by Wine Intelligence, China was identified as the market that will be most attractive over the next five years.
The research advises the wine industry to also take advantage of opportunities in Japan, South Korea, Singapore and Taiwan.
The five markets differ substantially, it said, and added that it would be a mistake for the wine industry to consider Asia as a single cultural entity.
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