Diageo looks to make its mark with brand as it buys into Jim Beam premium US bourbon whisky
Diageo looks to make its mark with brand as it buys into Jim Beam premium US bourbon whisky
Dec 10, 2012 6
(ThisisMoney) - Drinks giant Diageo has the maker of Jim Beam in its sights – with a particular interest in the Maker’s Mark brand of premium Kentucky bourbon whisky.
The company, which owns Guinness, Smirnoff and Baileys, is thought to be interested in a number of brands owned by US-based Beam.
Maker’s Mark is a long-standing target of Diageo chief executive Paul Walsh.
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