Wine.com doubles its Thanksgiving weekend mobile sales
Wine.com doubles its Thanksgiving weekend mobile sales
Dec 5, 2012 6
(InternetRetailer) - A lot of mobile shoppers were making merry with wine on Thanksgiving weekend. Mobile commerce sales were up 100% year over year for the weekend at e-retailer Wine.com Inc., and 22% of total sales for the period ranging from Thanksgiving Day through Cyber Monday came through Wine.com’s m-commerce site, its iPad app and through customers shopping the Wine.com e-commerce site on a tablet.
Tablet sales made up about 90% of mobile sales, with two-thirds of tablet sales coming through the browser and one-third stemming from the app. Wine.com is expecting a surge in tablet sales after consumers open their presents Christmas morning.
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