Natural wine 'a marketing myth'
Natural wine 'a marketing myth'
Dec 2, 2012 6
(News) - SO-CALLED 'natural' wine is often a marketing gimmick that misleads consumers, some experts say.
"These are all things that don't exist - natural wines, the tooth fairy and Father Christmas," says Robert Joseph, a wine trade veteran who is one of the most prominent naysayers.
Natural wine does not exist as a legal category in the European Union, despite flourishing movements in Italy or France, the two biggest producers in the 27-nation bloc.
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